Read our reviews to see why our clients choose us.

“We had a great experience working with Doug Schonhorst. He explained things that made sense to us when it came to the insurance industry. We felt very confident going with him and Auto Owners insurance. ”

Denis & Connie B.Customer since 2025

“Personal contact”

AnonymousCustomer since 2021

“Everyine in your office is very friendly. I feel my rates are fair. ”

Deanna D.Customer since 2021

“The folks at General Insurance have been my insurance agency for close to 25 years. They have always been available to answer questions and assistance when needed. I would highly recommend their agency for any insurance needs.”

Thomas H.Customer since 2021

“Usually nobody gets a 10, so ............. You are all excellent!”

Gary C.Customer since 2021

“Have known Doug and dealt with general insurance for many years. I initially dealt with his father who also was a real gentleman. I have not made many claims but when i did make one, it was handled very professionally and cordially. ”

Mike L.Customer since 2021

“I have been with General insurance since the 90's when John was on Main Street. Always helpful and makes me feel secure. Appreciate the family, hometown feeling, with exceptional knowledge and professionalism. ”

Melissa P.Customer since 2021

“I guess I gave it a 10 "how likely I would recommend General" because I've done it in the past and continue to do so. ”

Nathan & Stephanie A.Customer since 2023

“Quick response to any and all questions. Friendly and knowledgeable agents. ”

James and Colette F.Customer since 2021

“Great service .”

David H.Customer since 2022

“Easy to work with”

Nate V.Customer since 2021

“The very best crew!”

Lisa N.Customer since 2021

“I have known the Schonhorst family my whole life and I trust them. After my husband died I wanted to have all my insurance in one spot and locally, with an agent I could talk to face to face. Mike advised me on the best insurance for my needs and checks in on me occasionally to make sure nothing has changed.”

Kathy P.Customer since 2022

“Good people to work with on your insurance needs”

Nels N.Customer since 2021

“Customer service is amazing!”

Tracey R.Customer since 2021

“Always quick to answer our questions. Been a client for 21 years this month.”

Galen & Jackie R.Customer since 2021

“General Insurance is always there to help us figure out all our family's needs.... they are so welcoming and ready to help and always make us feel like we are special to them..... they are very special to us... I just appreciate the respect and time they take for us and all my family.... gold medal assistance... human assistance!! Thank you for always taking care of us and figuring out the best plan for us!! ”

Edward & Julie A.Customer since 2021

“The folks at General Insurance have always been very responsive when we needed something. Like when our premium nearly doubled and we needed to change coverage to a more affordable option, they found a solution in a matter of days that not only was more affordable but offered better coverage. We would not have been able to do enough research to find results as quickly as they did. And in the aftemath of the Derecho, we recieved a personal phone call asking if our family was okay, followed by asking about the house. Their customer service is unparalleled in our experience.”

AnonymousCustomer since 2021

“We have been clients of General Insurance going on 40 years. we are very pleased with their knowledge and customer service.”

Douglas D.Customer since 2021

“i thought i should since they know secrets”

Brandon & Jennifer D.Customer since 2021

“Been with General since John helped me out in the early 1990’s. ”

Jimmy & Cheryl E.Customer since 2021

“Very helpful explaining home and car insurance. Always quick response with questions. Makes you feel they genuinely have your back! ”

Cheryl T.Customer since 2025

“The staff has always been friendly and helpful when I contact them with any questions or problems. ”

Margret M.Customer since 2021

“I previously have recommended General insurance to multiple individuals based on my satisfaction of their insurance expertise and customer service. ”

Kevin B.Customer since 2021

“Quick service and savings in insurance.”

Tonia H.Customer since 2021

“Great customer service ”

Gary (Lee) C.Customer since 2021

“Pleasant people ”

Eric W.Customer since 2021

“Jonn worked hard to get us insurance coverage. John was easy to communicate with and was very knowledgeable. ”

Mark & Susan S.Customer since 2024

“Very knowledgeable and friendly. Esay to contact and get your needs taken care of.”

Mary Tomlinson & Boyd A.Customer since 2021

“We have used General Insurance for many years. They always get good insurance for us at a reasonable price. Everyone in the office is friendly and helpful. ”

AnonymousCustomer since 2021

“Very helpful. Always willing to help you if you have issues”

Randy & Peggy M.Customer since 2021

“You offer the best customer service I've seen in this era of tech calls. When I've talked to others about their insurance I quickly share how responsive and personable everyone in your office is. Thank you for being there.”

Roy W.Customer since 2021

“The service and customer support at General Insurance is great. I would highly recommend them. ”

Michael H.Customer since 2021

“We love General Insurance because they take the time to explain all of our choices and find the right insurance for our needs. You can contact them any time and they respond quickly with an answer. You can trust them to meet all your insurance needs and have peace of mind.”

Perry & Christy H.Customer since 2021

“Mike always exceeds our expectations.”

Aaron V.Customer since 2021

“We are so grateful for your awesome customer service. Insurance needs can be stressful and you have always put my worries at ease. Thank you again”

AnonymousCustomer since 2021

“I have used General Insurance Agency for many, many years and feel they have always been very helpful with my insurance needs throughout the years. Whenever I phone with questions regarding insurance options, I receive speedy assistance with extreme courteousness. ”

Mary M.Customer since 2021

“I feel like you are always looking out for us. ”

Johnny & Shari Nord H.Customer since 2021

“I’ve been with General for YEARS and they’ve always been good to me. ”

Sandy E.Customer since 2021

“Always been courteous and helpful.”

Susan B.Customer since 2021

“I would rate it 100%. I have nothing but wonderful things to say about you company. ”

Harriett H.Customer since 2021

“We have been long time customers and have always had excellent service. You have provided assistance when we have needed help with our insurance and are very professional.”

John M.Customer since 2021

“Mike and Doug are exceptional. They have always been honest and helped with personal, business, and farm needs. ”

Nick H.Customer since 2021

“General Insurance’s staff provides a friendly atmosphere and a wealth of knowledge, what a blessing when trust is the name of the game. ”

AnonymousCustomer since 2021

“Of all the agents I've worked with over the years, General Insurance has been hands down the best!”

A client in CambridgeCustomer since 2025

“Always receive personal attention”

Stephen & Connie H.Customer since 2021

“I have always found General Insurance to be prompt and responsive to any of my needs. The high level of professionalism and expertise provides confidence recommended products will effectively meet my insurance needs while keeping in mind my economical needs. ”

Donna W.Customer since 2021

“Always available!”

AnonymousCustomer since 2021

“We alway receive prompt response and great service whenever we have questions and/or insurance matters.”

AnonymousCustomer since 2021

“Always have had a pleasant experience when dealing with General Insurance Agency. Anytime I had changes to make to any policy there was always someone available to help quickly. ”

Benjamin & Jozy M.Customer since 2021

“You keep us up to date and give us options - ”

Dan K.Customer since 2021

“Excellent knowledgeable service. Great to work with.”

Larry & Lhea W.Customer since 2021

“Because I am happy with your agency. ”

Michael N.Customer since 2021

“You guys are responsive when I have questions. Been a customer going back to John. ”

AnonymousCustomer since 2021

“If I were a person who recommends businesses to family and friends, would have rated a 10. Since I am not that person, I rated a 9. Do enjoy doing business with you - all are friendly and give good customer service! Thank you.”

Rose A.Customer since 2021

“Mike and his team are great. They offer great customer service everytime I call. It seems like I am always changing things up but he doesn't flinch! Much appreciated !! ”

Deanna D.Customer since 2021

“You are always there when I need help and getting the best cost and coverage I need ”

Bette M.Customer since 2021

“The folks at General Insurance have been extremely helpful in the over 20 years that I have used them. Great folks who care and will do whatever they can when you need them.”

Thomas H.Customer since 2021

“John was very helpful when I had a question about my mom’s insurance . He also is proactive and plans ahead with paperwork. ”

Steve and Julie H.Customer since 2021